Role: Creative Director
Client: Red Fruit
Location: Zurich, Switzerland
Disciplines: Brand Identity, Logo Design, Packaging Design & Art Direction

The Project

Red Fruit is a Swiss coffee brand based in Zurich. The project focused on creating a distinctive visual identity and packaging design that celebrates the origins of coffee through a contemporary and sophisticated aesthetic.

Concept & Approach

Inspired by the Coffee Fruit.

Drawing inspiration from the organic shapes of the coffee cherry, the visual identity transforms natural forms into distinctive graphic elements.

Custom icons inspired by the fruit are combined to create intricate patterns, bringing texture, rhythm, and personality to the brand's packaging.

The result is a cohesive visual identity that balances tradition and innovation, celebrating coffee's natural origins through modern design and expressive graphic storytelling.